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What makes the early 2000s Hindi shows so popular?

Secret ingredient of early 2000s Indian TV shows

What makes the early 2000s Hindi shows so popular?

Scorching afternoon, it’s the last round of hide and seek. It’s time! You rush back home, it's a race against time. You reach home sip fresh nimbu paani, your mother put in the fridge for you. You finally switch on your idiot box, what timing! Shararat just began…victory! Remember those simple days when only confusion in life was choosing between blue and black pen. Shows like Sarabhai vs Sarabhai, Shararat, Miley Jab Hum Tum, M.A.D., Karishma Ka Karishma, Shaka Laka Boom Boom , Sanjivani, Sonpari and the list goes on and on. These shows made our childhood and no matter how old we grow, we’ll always find a home in them. 

The secret ingredient of these shows is their simplicity and the comfort they provide. While the camera quality wasn’t as good as present times but the content was so wholesome that they made the whole family sit together. Back in the early 2000s, these shows were a relief from our routine lives. With shows like the humour-packed Sarabhai vs Sarabhai, we enjoyed witty Indravadan (Satish Shah), high-society Maya (Ratna Pathak Shah), middle-class Monisha (Rupali Ganguly), momma’s son Rosesh (Rajesh Kumar) and the smartest of them all Sahil (Sumeet Raghavan). This show changed the face of Indian serials as it hilariously took digs on upper middle-class families. Remember Rosesh’s “Hawa mein hai khushi ki aroma, jeet gayi momma, jeet gayi momma” I know you can hear Rosesh reciting this poem in your head!

We love going back to these shows for the sake of good old days, TV shows like Karishma ka Karishma and Shaka Laka Boom Boom made our childhood feel like a wonderland. Shaka Laka Boom Boom became such a huge hit that marketers started selling its merchandise like Sanju’s magic pencil. 

With a number of alternatives to consume media these days, one prefers to play safe and stick to what feels home. TV serials like Miley Jab Hum Tum and Sanjivani were peculiar love stories that love-struck teenagers could refer to for some romantic tips. Through both these shows, the youth saw their feelings being acknowledged and represented. Our fixation with nostalgia for our childhood makes us go back to these shows again and again. 

The shows of the early 2000s are the summer vacation to our routine lives. Humming “Sone jaisa rang hai tera, aankhein jaise moti…” brb.